Building Bridges to Economic Security Campaign Toolkit

 

Building Bridges to Economic Security Webinar Series

 

• Budget Battles: Threats to Medicaid (June 2011)

• If you missed the webinar, view the slideshow.
• Webinar playback instructions:
  • Dial 1-888-203-1112
  • Passcode: 7648 2018
• Additional resources:
  
  • Kaiser Family Foundation: Medicaid fact sheets and other materials
  • Families USA: Economic impact of Medicaid cuts | Calculator: "Medicaid State Spending and Your State's Economy"
  • West Virginia Center on Budget and Policy: Health care publications

• Talking Taxes and Economic Security (April 2011)

• If you missed the webinar, view the slideshow.
• Additional webinar resources:
  
  • Better Choices for Pennsylvania: budget comparison document
  • Center for American Progress Infographic: Tax Breaks vs. Budget Cuts

• How to Advocate Effectively in an Economic Downturn (February 2011)

• If you missed the webinar, view the slideshow.

SPREAD THE WORD about Building Economic Security!

Last fall, Wider Opportunities for Women (WOW) released the findings of nationwide opinion researchin five regional meetings across the country. These meetings provided a venue for advocates and service providers to hear tested messages for which the public is receptive and to create education and outreach strategies for their specific niche, but with a shared goal and language of economic security.

Now, the content of these meetings and more is available to you.

This Building Bridges to Economic Security toolkit is your one-stop shop for all materials related to the Building Bridges to Economic Security Campaign. In the toolkit you will find:

• Opinion Research - resources that explain the findings of our regional focus groups and nationwide poll of 1,300 Americans on the economy and economic security
• Policy Priorities - resources on select policy areas to assist you in your advocacy efforts
• Messaging in Practice - see how the messaging from our opinion research can strengthen your materials to better resonate with the audiences you want to influence and serve.
• Media Center - view video from the regional meetings

Opinion Research

• Building Bridges to Economic Security Campaign Opinion Research Presentation
• Building Bridges to Economic Security Campaign Opinion Research Takeaways

 

Policy Priorities

Building a Statewide Economic Security Task Force

• Primer
  provides background information on the topic
• Talking Points
  provides new and improved ways to communicate about the topic
• Messaging Worksheet
  provides an opportunity to create your own talking points for your target audiences
• Mobilization To-Do's
  provides suggestions on how to get further involved

Investing in Communities

• Primer
  provides background information on the topic
• Talking Points
  provides new and improved ways to communicate about the topic
• Messaging Worksheet
  provides an opportunity to create your own talking points for your target audiences
• Mobilization To-Do's
  provides suggestions on how to get further involved

Making the CASE for Social Security

• Primer
  provides background information on the topic
• Talking Points
  provides new and improved ways to communicate about the topic
• Messaging Worksheet
  provides an opportunity to create your own talking points for your target audiences
• Mobilization To-Do's
  provides suggestions on how to get further involved

Additional Resource

• Social Security and the Federal Deficit: Not Cause and Effect (Economic Policy Institute)

On the Job

• Primer
  provides background information on the topic
• Talking Points
  provides new and improved ways to communicate about the topic
• Messaging Worksheet
  provides an opportunity to create your own talking points for your target audiences
• Mobilization To-Do's
  provides suggestions on how to get further involved

Messaging in Practice

Economic Security Champion "Translated" Materials

Check out examples of how the messaging from the opinion research findings can be used in outreach and advocacy materials. Many thanks to our Building Bridges to Economic Security Champions for providing the materials for "translation".

9 to 5 Association of Working Women- Atlanta

• Newsletter (BEFORE)
• Newsletter (AFTER)

9 to 5 Association of Working Women- Denver

• Op-Ed (BEFORE)
• Op-Ed (AFTER)

Colorado Center on Law and Policy

• Web page (BEFORE)
• Web page (AFTER)

Georgia Budget and Policy Institute

• Op-Ed (BEFORE)
• Op-Ed (AFTER)

Georgia Women for a Change

• Bookmark (BEFORE)
• Bookmark (AFTER)

Health & Medicine Policy Research Group

• Elder Economic Security Initiative Fact Sheet (BEFORE)
• Elder Economic Security Initiative Fact Sheet (AFTER)

National Telemarketing Victim Call Center

• Fact sheet (BEFORE)
• Fact sheet (AFTER)

PathwaysPA

• Blog (BEFORE)
• Blog (AFTER)

Social IMPACT Research Center at Heartland Alliance

• Press Release (BEFORE)
• Press Release (AFTER)

Wisconsin Women's Network

• Op/Ed (BEFORE)
• Op/Ed (AFTER)

Woodstock Institute

• Blog (BEFORE)
• Blog (AFTER)

Media Center

Regional Meeting Video Highlights

• Marija Weeden-Osborn (Denver participant)
• LaTerrell Bradford (Denver participant)